Courtesy of fashion revolution.org |
From the 18th-24th April it is Fashion Revolution week, which is asking people to question where their clothes have come from. The week began after 1,134 people were killed and over 2,500 people were injured on the 24th April 2013, when the Rana Plaza complex tragically collapsed in Dhaka, Bangladesh. The garment factory collapsed due to structural inadequacies and since then people have been trying to change the way our clothes are made. You can find out here how you can get involved and even just tweeting a brand and asking #whomademyclothes will help bring some awareness and make brands accountable.
However, also this week H&M have launched their own initiative called World Recycle Week, which some people have branded insensitive to be held on the same week. H&M aim to collect 1,000 tonnes of unwanted clothes via its ‘Garment Collecting Initiative’, frankly that's probably the amount of clothes I have in my wardrobe put together.
H&M say they want to 'Close the Loop' in textiles for fashion, recycling unwanted garments to create recycled textile fibres for new products.
However, also this week H&M have launched their own initiative called World Recycle Week, which some people have branded insensitive to be held on the same week. H&M aim to collect 1,000 tonnes of unwanted clothes via its ‘Garment Collecting Initiative’, frankly that's probably the amount of clothes I have in my wardrobe put together.
Courtesy of hm.com |
They launched this idea in 2013 and all of its 3,600 stores around the world are taking part. You can do your bit for charity and planet earth by taking in any old unwanted clothes into the stores. These don't have to be H&M clothes and can have holes in, be stained (thanks Piri-Piri sauce) and they'll even take your holey old socks you've been wearing for the past four months, now that's commitment. You can also take in old sheets and towels you've been stacking up and give all these items a second life.
For a bag of items you bring your are given two £5 gift vouchers to use when spending £25 or more on your next shop, so what better inspiration can there be to have a good old sort out.
All donations will be sorted at one of seven sorting plants worldwide and either sold in second-hand stores or re-used as cloths or upholstery or recycled to become new fabric and hopefully new H&M items we will all be dying to snap up. Recycling just one shirt can save 2,100 litres of water, so you (maybe accidentally) getting rid of that dreadful curtain like flowery shirt your boyfriend bought that one time will be doing some good.
Since the initiative a.k.a hell of a good idea started in 2013, 28,000 tonnes of unwanted clothing has been collected, which is amazing. Millions of clothes are put in landfills every day and 95% of them could have a new life, so H&M are trying to bring about the end of clothing landfills. And you thought they were only good for bralets and skater dresses.
The hip-hop artist MIA is the face of its #WorldRecycleWeek campaign and has released a new video to coincide with the campaign. You can check the video out and more details out about H&M's World Recycle Week here.
Courtesy of letsrecycle.com |
A 'Close the Loop' collection was produced in September 2015 containing recycled denim and other items made up of 20% recycled cotton from collected clothes and 80% organic cotton.
Simply put they want to be able to turn old unwanted clothes into new ones without using additional materials and you can help in their project by taking in your unloved clothes into your nearest H&M store this week and receiving the two £5 vouchers. You can the give yourself a big pat on the back for helping the planet, or just let yourself have an extra piece of cake, your choice.
I'll probably be opting for the cake.
Second Hand Rose
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